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Coffee Republic Ambassador Program: User-Generated Content Agreement
and Social Media Endorsement Policy


Introduction

Thank you for your interest in becoming an Ambassador for Coffee Republic! Our ambassadors are vital to spreading our brand’s message and values. As a participant in our Ambassador Program, please review and adhere to the policies and guidelines set forth in this User-Generated Content Agreement and Social Media Endorsement Policy.

User-Generated Content Agreement

Definition of UGC

User-generated content (UGC) includes any content—such as images, videos, text, and audio—that you create and post on your social media channels as part of the Coffee Republic Ambassador Program.

Rights and Permissions

  1. License to Coffee Republic: By creating and sharing content tagging Coffee Republic or using our hashtags, you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any UGC you post on any and all media for our business purposes, including marketing, promotional activities, and in our advertising campaigns.
  2. Content Authenticity: You agree to post authentic content that aligns with your true and honest opinion of and experiences with Coffee Republic’s products and services.
  3. Adherence to Brand Image: Your content should always be consistent with Coffee Republic’s brand image, messaging, and values. Do not depict Coffee Republic in a negative light.

Social Media Endorsement Policy

FTC Guidelines

As an ambassador, you are expected to follow the Federal Trade Commission’s (FTC) guidelines regarding endorsements and truth in advertising.

Disclosure Requirements

  1. Conspicuous Disclosure: Always include a clear and prominent disclosure such as “#CoffeeRepublicPartner” or “Thanks to @CoffeeRepublicNC or @CoffeeRepublicDMV for the free product” in any post including UGC to clearly indicate that there is a relationship between you and Coffee Republic.
  2. Platform Compliance: You must adhere to all relevant policies of the social media platforms you use.

Conduct and Ethics

  1. Positive Representation: As a brand ambassador, your portrayal of Coffee Republic must be positive, and you are expected to act with integrity and respect at all times.
  2. Confidentiality: Any information about Coffee Republic that you are made aware of as a result of the Ambassador Program is confidential and should not be disclosed to anyone who does not have authorized access.

Agreement Enforcement and Termination

Coffee Republic reserves the right to monitor ambassador activities and enforce this agreement. We may terminate your participation in the Ambassador Program at any time, without notice, for any breach of this agreement or for any reason that affects Coffee Republic’s interests.

Acceptance

By participating in the Coffee Republic Ambassador Program, you signify your understanding, acceptance, and agreement to comply with these terms. Your involvement with the program is a testament to our shared values and mutual success.

Thank you for your collaboration and for helping us spread the love for exceptional coffee experiences worldwide. We are thrilled to have you represent Coffee Republic!